R360 Digital Marketing Specialist (Email + Advertising) – Korean Beauty: Visa sponsorship available

Digital Marketing Specialist (Email + Advertising) – Korean Beauty: Visa sponsorship available



Title: Digital Marketing Specialist (Email + Advertising) – Korean Beauty Industry
Location: Central London Office (In-person only)
Schedule: Fulltime (35 hours PW), Mon – Fri, 8 am to 4 pm

PURESEOUL is the largest and leading Korean cosmetic specialist in the United Kingdom. We offer an extensive range of over 1,000 Korean skincare, makeup, and hair care products from over 50 direct partner brands. Since 2019, we have been the go-to destination for UK K-Beauty enthusiasts both online and offline, with 6,000+ 5-star Trustpilot reviews!

As a Digital Marketing Specialist at PURESEOUL, your role is crucial in ensuring the successful management of our weekly email newsletter, integrated customer loyalty programme, and our digital advertising platforms. You will be responsible for developing and executing strategies to promote our products and brands and drive traffic to our website to increase sales. This role requires a combination of strategic thinking, creativity, and analytical skills.

This is an excellent role for exploring multiple areas of digital marketing with support from a wider team. If you share our passion for K-Beauty and have prior marketing experience or qualifications, this job is perfect for you!


  • Email Marketing: Develop and execute weekly email marketing campaigns, including promotional emails, newsletters, and automated workflows. Create compelling content and visuals, segment email lists, and optimise campaigns for maximum engagement and conversions.
  • Digital Advertising: Plan, execute, and optimise monthly digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and others. Monitor campaign performance, adjust targeting and bidding strategies, and analyse results to drive continuous improvement.
  • Audience Targeting: Utilise customer data and audience insights to segment audiences, personalise messaging, and target specific customer segments with relevant offers and promotions.
  • Creative Development: Work closely with the wider marketing team to develop creative assets for email campaigns and digital ads, ensuring consistency with brand guidelines and messaging.
  • Campaign Analysis: Monitor key performance indicators (KPIs) for email and digital advertising campaigns, analyse campaign performance, and provide insights and recommendations for optimisation.
  • A/B Testing: Conduct A/B tests on email subject lines, content, and digital ad creative to identify the most effective messaging and tactics for driving engagement and conversions.
  • Budget Management: Manage advertising budgets effectively, allocate spend across channels based on performance, and optimize return on ad spend (ROAS).


  • Strong passion and existing knowledge of the Korean beauty industry (MUST)
  • Bachelor’s degree in Marketing, Communications, or a related field (preferred).
  • Previous experience in email marketing, digital advertising, or related roles.
  • Strong understanding of email marketing best practices, CAN-SPAM compliance, and GDPR.
  • Creative flair with the ability to develop compelling content and visuals.
  • Excellent written and verbal communication skills.
  • Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Yotpo) and digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).


  • Comfy and casual dress code
  • Company events, parties and team dinner nights
  • Free pantry (snacks, ramen, and more)
  • Opportunities to be directly involved in product testing and curation
  • Employee store discount (online and offline)
  • Workplace Pension Scheme
  • Opportunities for career growth

Job Type: Full-time

Salary: From £32,000.00 per year


  • Casual dress
  • Company events
  • Discounted or free food
  • Employee discount
  • Store discount
  • UK visa sponsorship

Application question(s):

  • We are seeking someone truly passionate about K-Beauty and our company. Please attach a cover letter, or let us know here why you want to join our team.
  • You MUST have an existing interest in Korean beauty. Please share with us your favourite K-beauty brands, products, and why.


  • Marketing: 1 year (preferred)

Work Location: In person

To apply for this job please visit www.glassdoor.co.uk.