Starting in April, the supermarket’s revised pay rates exceed both the National Living Wage set by the government and the Real Living Wage, which is a recommended voluntary wage by the Living Wage Foundation.
ASDA has announced a pay increase of 10% for its hourly-paid store workers, resulting in rates of £11 per hour from April and £11.11 from July. The company is investing a record-breaking £141 million in 2023 to boost hourly pay rates for more than 115,000 employees across its 633 stores. This comes after hourly-paid retail workers received an 8% pay increase in 2022..
Additionally, eligible hourly-paid store staff who have worked at ASDA for more than three months will receive a bonus payment for 2022. The new pay rates are even higher than both the National Living Wage established by the government and the voluntary Real Living Wage recommended by the Living Wage Foundation.
Mohsin Issa, ASDA’s co-owner, said: “We appreciate the great job that our store colleagues do representing ASDA while serving customers day in and day out. We know that rising living costs are affecting customers and colleagues alike and recognise we have a responsibility to support them during these challenging times.
“This is why we have made a record investment of £141 million to increase pay for retail colleagues by 10% this year.”
Furthermore, ASDA has announced that it’s increasing its support for families by collaborating with Quaker Oats to provide children with a complimentary warm breakfast at any of its 205 cafes during the half-term holidays in February.